Robert Ritacca

Summary

I’m a proven design leader with experience in recruiting, developing and managing the performance of Product Designers in agile environments. I have overseen a diverse portfolio of multi-phase / multi-product design engagements for businesses across ad tech, eCommerce, fin tech and health care spaces.

Product Designer, Facebook

Starting in Nov 2021

Facebooks mission is to give people the power to build community and bring the world closer together.

Highlights

• Info coming soon

Manager of Product Design, Devbridge

Oct 2017 – Oct 2021

Devbridge is a full-stack custom software development consultancy.

Highlights

• Managed the recruitment, career development, delivery and utilization of a team of Product Designers in our Toronto office.
• Oversaw a diverse portfolio of multi-phase / multi-product design engagements.

Senior Product Designer, Unata

Dec 2016 – Oct 2017

Unata is an enterprise software provider (acquired by Instacart in 2018) that powers the eCommerce & digital experiences for major grocery chains.

Highlights

• Executed UX / UI design activities for Unata’s b2c eCommerce platform.
• Saw through the design & development of working software from discovery to delivery.
• Lead design-focused product marketing initiatives.

Senior Product Designer, AdParlor

Dec 2011 – Dec 2016

AdParlor is an ad tech software provider (acquired by Fluent in 2019) that empowers advertisers to launch and maintain campaigns across Facebook, Instagram, Snapchat, LinkedIn, Youtube and TikTok.

Highlights

• Executed UX / UI design activities for AdParlor’s b2b ad-technology platforms.
• Saw through the design & development of working software from discovery to delivery.
• Designed features and components for digital ad products such as ‘Facebook Dynamic Product Ads’ and AdParlor’s Mockup Generator (admocks.adparlor.com)
• Lead design-focused product marketing initiatives by producing the AdParlor brand and identity standards.
• Managed a team of designers who were focused on executing creative services for clients such as Starbucks Canada, Rogers, Audible, Wal-Mart Canada and many more.