Robert Ritacca

• Shipped TurboTax's embedded AI experiences inside ChatGPT and Claude in time for tax season — surfacing TurboTax to nearly 1 billion users on those platforms
• Designed the bidirectional filing checklist that lets users prep their taxes inside an AI chat and finish the return in TurboTax — full story in the case study
• Driving the operationalization of agentic solutions across TurboTax and the broader consumer platform including Credit Karma
• Designing action-oriented financial workflows that turn AI into real outcomes, not just answers

• Led design of Intuit Intelligence — Intuit's end-to-end conversational AI platform enabling domain teams to inject agents and dynamic UI into products through a consistent, scalable, and extensible contextual capability — full story in the case study
• Onboarded 150+ teams end-to-end with 58 teams in production, including TurboTax, QuickBooks, Credit Karma, and Mailchimp
• Powering 3.8M monthly customer interactions across Intuit's consumer and small-business platforms
• 2.8M component instantiations from the shared AI-native UI library spanning chat, documents, memory, and dynamic UI
• Supported 600+ designers and thousands of engineers shipping with the platform

Led end-to-end UX for a 0 to 1 Generative AI tool enabling engineers to create constructible, code-compliant electrical raceway designs, as the sole designer supporting 30+ engineers.

• Drove continuous product improvement through user research, testing, and iterative design — shaping workflows and building new capabilities like 4x expanded signal visibility across 3D and tabular views
• Reduced the time-to-value metric from 14 to 5 days by streamlining generation workflows and cutting required cycles from 12 to 5 through clearer feedback and improved anomaly detection — full story in the case study
• Improved solution quality by reducing anomalies per output by 60% and cutting engineering intervention from 13+ to ~1 per project through better tooling, visualization, and in-product guidance

Directed and executed on design initiatives rooted in evidence across a horizontal portfolio of Recruiting Products, supporting Meta in the mission to discover, develop and hire the best talent in the world.

• Redesigned the Job Offer tool within Meta's Applicant Tracking System, improving offer extension velocity by over 10%, compensation approval velocity by 25%, and volume of data points by 50% — full story in the case study
• Redesigned the Internal Mobility transfer and eligibility tool, resulting in a 58% increase in data accuracy and a 33% reduction in processing time to earn an estimated savings of 2000 hours/year of productivity
• Led design direction for a mixed-reality initiative of 40+ people across 6 organizations, including Recruiting Products and an external XR development shop. Drove the creation of a Design Brief, overcoming challenges around hardware logistics, digital onboarding. Successfully implemented a pilot program for our target users to participate in an immersive experience within a VR environment.

Managed the performance, career development, and utilization of a team of 4 Product Designers within the Toronto business unit. Directed all design phases across a broad portfolio of multi-product/multi-phase delivery engagements worth $25m over 4 years.

• Led design for mySCP, a cross-platform healthcare application suite used by 8,000+ clinicians across desktop, iOS, and Android
• Led design for multiple CIBC banking products, including First Caribbean and Smart Banking for Business, spanning desktop, iOS, and Android