Writing

Essays on product design, AI, and design systems

Longer-form thinking I publish on Substack, mirrored here. Each piece lives on its own page with a link back to the original, and this list updates itself whenever I publish something new.

August 12, 2026

How to add a chat to your own site

(and what I got wrong first)

July 29, 2026

You’re not building what you think you’re building

Why most AI-built products are screens without a system, and the three things that make one real (with the live system and docs to prove it).

May 23, 2026

Designing Embedded AI Experiences Inside ChatGPT and Claude

What I learned leading design for TurboTax’s embedded AI experiences during one of the first large-scale launches inside major AI platforms

February 27, 2026

Agency: The Invisible Trait That Separates Designers

Every time I advanced in my career, from senior to lead to principal, I can trace it back to the same thing.

February 21, 2026

Design Still Derisks Dev

I built a design system in a weekend.

January 25, 2026

Figma, AI, and the Workflow That Still Has Not Been Collapsed

A lot is being written right now about how AI will change design workflows and what it means to be a designer in an AI era.

January 21, 2026

There Will Be Two Kinds of Software

Product teams are proudly shipping faster than ever.