Robert Ritacca

Designing and building AI-native products, systems, and experiences.

Principal Product Designer, based in Toronto, Canada

GustoIntuitMetaAugmenta.ai

Work

A Claude conversation where TurboTax returns a 2025 tax year checklist, with a drop zone for documents and the wage and investment forms already gathered.TurboTax, embedded in ChatGPT and ClaudeLeading design for a Webby-winning tax experience that runs natively inside two AI platforms: from December MVP to full launch in one tax season.
All work

Writing

A website page standing upright with a teal chat bubble on it, threads running from the bubble back to a bookshelf.How to add a chat to your own site (and what I got wrong first)I just added a chat to my site, robr0 GPT, that answers questions about my work and my design system on the pages it is describing. It came together fast, partly because I was lead design architect on Intuit’s in-product agent chat, the white-label platform capability powering agent conversational
All writing

Design system

robr0 DS, the AI-ready design system this website is built onEvery colour, radius, and motion value here resolves from one token layer, and the build fails when a rule breaks. The playground re-themes it all live, then hands over the CSS.
Overview