robert ritacca

Robert Ritacca

As a proven design leader, I have expertise in recruiting, developing and managing the performance of UX/UI Designers in agile environments. Over the last 12 years, I have overseen a diverse portfolio of multi-phase / multi-product design engagements for businesses across industries including; advertising, eCommerce, financial services, recruiting and health care.

Experience      Work


Years of total experience as a digital designer
Years of experience as a product designer
Years of management and leadership experience


  • User interface design
  • User experience design
  • Research & User testing
  • Situational leadership
  • Agile scrum workflows
  • Service design
  • Visual design
  • Photography
  • Design direction
  • Strategic design thinking
  • Product visioning and roadmapping
  • Hiring & onboarding talent
  • Coaching & mentorship
  • Product delivery
  • Building design systems


Current position

Senior Product Designer

I joined Meta in November of 2021, where I lead product direction, roadmapping, visioning and maintain design ownership of key products that solve complex problems at scale. The output of my work allows me to ship enterprise tools used by thousands of daily active users, both internal and external to Meta.

Employment history

Principal, Product Design Management

Devbridge (acquired by Cognizant Softvision Nasdaq 100, in 2021) is a technology consulting firm specializing in design and custom software development.

I joined in late 2017 as a Senior Product Designer and collaborated with XFN partners to ship mission-critical digital products for clients such as CIBC, Torstar, SCP-Health and more. As a result of my success, I was promoted to Product Design Manager and was given the opportunity to build a team of UX professionals in Toronto. I established agile design processes and played a key role shaping our design-led culture. In the coming years, I oversaw the design & delivery of several multi-year/multi-phase engagements.

In 2021, I was promoted to Principal where I was given the opportunity to expand my influence across the organization and take point on new business developments.

Senior Product Designer

Unata was an enterprise software provider (acquired by Instacart in 2018) that powered the eCommerce & digital experiences for major grocery chains.

I joined in early 2017 and was placed onto the Innovation team whose mission was to ideate and deliver on forward-thinking products.

Senior Product Designer

AdParlor is an ad tech software provider (acquired by FluentNasdaq in 2019) that enables advertisers to launch and manage campaigns across Facebook, Instagram, Snapchat, LinkedIn, Youtube and TikTok.

I joined in late 2011 as a Graphic Designer and created compelling social media ads for clients such as Supercell, Starbucks and Amazon. I was also the lead designer of the AdParlor brand, include it’s logo and identity standards which is still in use to this day.

In 2014 I made the permanent career transition to UX/UI design as the company was investing heavily in developing an in-house SaaS social advertising platform. As a Product Designer, I led several key product development initiatives including shipping a robust design system and a public-facing ad mock-up generator.

Graphic Design, Web & Marketing Consultant

I joined in mid 2010 and saw through the design and development of Fengate’s corporate websites. In addition, I designed and executed collateral for P3 (Public + Private Partnerships) RFQ / RFP bid initiatives such as the Billy Bishop Pedestrian Tunnel and the Oakville Trafalgar Memorial Hospital.

Associate Designer



Contact me

Looking for in-depth advice or feedback? I offer consultations for UX Designers.


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